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Market CPA Websites- Prudent Article Distribution and KEYWORD Use
I don’t need to point out that CPA websites are becoming exceedingly difficult to market these days. One common method of promoting sites is article marketing but many practices are exploiting this tool waywardly, and countless others are reluctant to use it at all.
You’ve likely encountered many references to “keywords” and “article marketing”. Keywords can be, and often are, relentlessly abused by article writers. You’ve seen these articles, and they may well have put you off article marketing altogether. They are so badly written it looks like the author barely speaks English. This is actually a useful strategy, but you’ll get much better long term results if you respect some simple rules of “keyword etiquette”.
This article will clarify the difference between legitimate article distribution and spam. Real articles can offer your firm a significant long term benefit. Spamming the search engines is a waste of time as any benefit will be very short lived. Let’s compare these techniques side by side…
The following two scenarios will show what search engines and customers alike think of a keyword stuffed – and then a well written – paragraph. We’ll use the “keyphrase” (a keyword using two or more individual keywords is properly called a “keyphrase”) “Philadelphia CPA” in this example.
Stuffing the Turkey
Keyword stuffing is a common spam technique and offers little or no SEO value. A spammy article will look something like this:
“If you are looking for a Philadelphia CPA, look no further than the premier Philadelphia CPA website, PhillyAccounts.com. A Philadelphia CPA is bound to find your Philadelphia CPA needs to be simple to handle. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don’t need to go any farther than PhillyAccounting.com to satisfy your Philadelphia CPA needs.
This is the wrong way to write an article. There was a time not too long ago when articles like this could fool the search engines into thinking it was relevant, but search engines are more sophisticated now and can identify this article as “spam”.
Search engines can read for context now. They don’t understand meaning the way we do, but they can identify the components of a sentence and this paragraph would fire all kinds of warnings…
“OK, the keyword density here is WAY to high. This is suspicious, so we’ll take a few points off. The article doesn’t seem to contain any meaningful information. It really isn’t worth scoring at all.”
What potential clients think:
“Uggh, I hate spammers. This is just useless. Why should I click on any of the links to this CPA website if the article is just geared toward search engine rankings? Note to self. Never do business with these guys.”
A Proper Article
“If you are a company looking for a Philadelphia CPA, it’s best to be discerning and look around for the firm that’ll be most likely to fit your business needs. Finding a good firm does not have to be a chore if you keep these three simple tips in mind:
* A good CPA will offer references. Look for testimonials and the like.
* Experienced firms won’t have trouble with estimates. Find a CPA that’s willing to let you know how much services will cost up front.
* Your potential CPA should be easy to talk to, “above board” and prepared to show off his or her licensing and other qualifications upon request.”
What Search Engines “think:”
“OK, the keyword density is reasonable and the text isn’t full of exact matches. This looks like a real article. We believe this article is relevant to the keywords incorporated and will rate it more highly in our search results.”
What potential clients think:
“OK, maybe this isn’t Pulitzer material, but the author is offering me some useful information. This firm cares about it’s image. That’s awesome. They’re real professionals who may just be worthy of my respect. Maybe I should click on their link and learn more.”
It’s important when article marketing to write quality content that adds actual value to the publishers’ websites. The rule of thumb is simple. When you author content for distribution always write it on the premise that actual prospects are going to uncover it. It won’t have to be a work of art, it just needs to be acceptably informative. This will make publishers happy and add a first-rate article to their website, lure traffic who find it, and improve your position in the search engines.
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