Mor Furniture
KEYWORD Research Tips For Every Online Business
You could be dealing with a local enterprise that has already got a brand, already has got a website, let’s say Joe’s Plumbing. He wishes to increase his capture and shall we say he’s based in Preston. One must think about whether to make a new site called Preston Plumbing and somehow feed it and the way in which that would that fit with his existing site. And also the best way to exploit Google places for it. Of course it all starts with the right keyword research tips.
The very first thing that I might do, I’d identify their business, where they are located and ensure that I get the key suburbs around that specific area, the real key ones. I might do the on page optimization for those. So 5 or 6 suburbs around where they are and I’d do the on page optimization on their site for those keywords. Usually there would be variations like South Yarra Dentists and then it might be something similar to Periodontist Windsor, just so that way those geographic keywords are on the site.
Because we are talking about truly long tail things you can pick up those keywords although you may have the physical location on one page and dentist on another page, it’s still in there because it is telling Google, this site is about that location. Listen to a James Schramko interview to learn more about keywords and S.E.O in general.
Essentially I’ll pick out 5 or 6 suburbs, I may optimise pages on their site for that and then if there are actually key ones like Melbourne Dentist or South Yarra Dentist, some of the real money phrases, then I will register a site name. A large amount of it does rely on what the customer has asked for as well . It’s obviously going to be costlier for them for us to then go build a WordPress blog and build up a feeder site network that feeds back to that internet site, so it actually does rely on the customer.
We’ll take my plumbing example, Joe’s Plumbing / Preston, / Thornbury and think about whether to use these as extensions of their existing url as well as optimising on the page with those phrases, those suburb names.
Attempting to put in sub classes in the internet site with the physical location and then having pages is a good standard practice. Try to have the keyword in the url. So if you can have the geographic location in there too , then more power to you.
From a management point of view, having these different sub classes, for me we are getting down to the point of splitting hairs and it’s potentially focusing so much on the details. As long as you get your on page optimization right, you have no matter what your primary keyword is, that you are trying to optimize that particular page for, if you have that in the url, then you should be alright. You don’t need to stuff too much in there. But it can’t do any harm either. I believe having those suburbs, if it’s simple enough, then implement it, but it’s probably the eighty % there that isn’t going to offer you the result there.
The domain is usually the particular brand itself. BHP.com is probably a good example and you want to think about whether you would create feeder sites for that. Are there other less comprehensive ways of capturing that audience? We’d register a website name and then have it automatically redirect.
If building a feeder site is for SEO benefit, then I’d build a total site on it because if you had a WordPress blog you can build plenty of pages. SEO basics is a game of numbers. If it was for S.E.O, the more pages the better. Just be absolutely certain you come back to knowing what your result is.
Confirm those feeder sites are optimised for what your end result is. If you want to send them over there, then it has to be really obvious when someone hits that page that they have to head over to wherever you are sending them. You might need to consult other keyword research tips to further give you ideas on this.
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